Because I do. But, of course, just because I love it doesn't meant that you in turn have to love it. However, I do strongly suggest that you at least consider loving it. Do we have an agreement?
Now, I know what you're thinking, "What is it?" Well, unfortunately, I cannot answer that particular question for you. In fact, the only one that can satisfy your query is the band, Faith No More.
Put two and two together, people.